What to avoid in blogging

What to Avoid in Blogging

You must engage with readers and comments on your blog as a blogger. Spammy comments should be avoided. You want to get as many people to read your posts as possible. SEO best practices should be used in every post to improve its ranking on Google for people searching for the topic you are writing about. These are the top four mistakes bloggers make. You can avoid them by reading the tips below.

 

Neglecting old content

Many bloggers make the first mistake when they start blogs. They neglect old content. This is especially true for newly created content that takes a while to rank high in search engines. Your older content will still be visible, even though it will be promoted via email marketing and social network marketing. However, search ranking will increase for your older content. This may seem like an unpleasant truth, but it is actually true.

 

Duplicate content

Duplicate content is when more than one site publish the same piece. This is often the result of website owners copying content from one place and posting it on another without linking back to the original article. Duplicate content is not recognized by search engines and penalize websites with duplicate content. It can also be problematic if the website attracts scrapers. Make sure your URLs are unique to prevent duplicate content.

 

Failure to follow a publishing schedule

When it comes to publishing content, failure to follow a publishing schedule when blogging is a major mistake. Although it is possible to publish every day, it is not feasible. You need to be aware of your resources and goals. Keep the reader at the heart of your content marketing strategy when planning. Failure to follow a publishing schedule when blogging will hurt your brand’s credibility and results. It is best to plan it at least two weeks in advance if you are in a hurry to create content. This allows you to make up for missed posts.

 

Choosing broad topics

When blogging, you should avoid limiting yourself to one narrow topic. Instead, focus on a range of broad topics and write posts related to these topics. Cross-promotion of these posts will increase traffic. You can also focus on a handful of topics if your audience is large. A good example is Marvel iPhone cases. These may sound like fun topics but limiting yourself to one topic will not produce the desired results.